LINDSEY CARTER

LINDSEY CARTER

What I Would Do Differently If Launching My DTC Brand Today

Lindsey Carter's avatar
Lindsey Carter
Feb 24, 2025
∙ Paid
14
Share

As the founder of SET, a direct-to-consumer athleisure brand, I'm often asked what I would do differently if I were starting over today. Entrepreneurship is a journey of constant learning, and while I'm incredibly proud of what we've built, hindsight offers valuable lessons. Here's what I would change if I could go back to day one.

Keep reading with a 7-day free trial

Subscribe to LINDSEY CARTER to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Lindsey Carter
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture