Lindsey Carter's Substack

Lindsey Carter's Substack

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Lindsey Carter's Substack
Lindsey Carter's Substack
What I Would Do Differently If Launching My DTC Brand Today

What I Would Do Differently If Launching My DTC Brand Today

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Lindsey Carter
Feb 24, 2025
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Lindsey Carter's Substack
Lindsey Carter's Substack
What I Would Do Differently If Launching My DTC Brand Today
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As the founder of SET, a direct-to-consumer athleisure brand, I'm often asked what I would do differently if I were starting over today. Entrepreneurship is a journey of constant learning, and while I'm incredibly proud of what we've built, hindsight offers valuable lessons. Here's what I would change if I could go back to day one.

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