Lindsey Carter's Substack

Lindsey Carter's Substack

Share this post

Lindsey Carter's Substack
Lindsey Carter's Substack
The First 30 Days: A Realistic Guide to Starting Your Brand with No Funding

The First 30 Days: A Realistic Guide to Starting Your Brand with No Funding

Lindsey Carter's avatar
Lindsey Carter
Nov 14, 2024
∙ Paid
30

Share this post

Lindsey Carter's Substack
Lindsey Carter's Substack
The First 30 Days: A Realistic Guide to Starting Your Brand with No Funding
4
2
Share

When I started SET Active, I didn't have venture capital backing or a trust fund. What I had was determination, a clear vision, and exactly zero dollars earmarked for this "crazy idea" of simplifying athleisure. Today, I want to share exactly what those first 30 days looked like – not the glossed-over Instagram version, but the raw, unfiltered reality of starting a brand from scratch.

Day 1-7: The Foundation Phase

What You Actually Need (And What You Don't)

Keep reading with a 7-day free trial

Subscribe to Lindsey Carter's Substack to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Lindsey Carter
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share