The First 30 Days: A Realistic Guide to Starting Your Brand with No Funding

When I started SET Active, I didn't have venture capital backing or a trust fund. What I had was determination, a clear vision, and exactly zero dollars earmarked for this "crazy idea" of simplifying athleisure. Today, I want to share exactly what those first 30 days looked like – not the glossed-over Instagram version, but the raw, unfiltered reality of starting a brand from scratch.

Day 1-7: The Foundation Phase

What You Actually Need (And What You Don't)