Marketing Strategy

A peak into our content / marketing roll out strategy something that I probably shouldn't just share with the world but that would be very off brand of me right? If this helps 1 person, I'm happy.

Internally - our biggest pain points are content. We either go hard on a campaign and the content is redundant and we drive it to the ground, or we execute incorrectly, or we made the roll out to confusing I mean the list goes on on. One of the biggest projects I wanted to work on with Kira our new CBO was content and marketing roll outs. I feel like we are constantly evolving our roll out and it was time to do it again. Between drops, special edition drops, limited edition drops, CORE replenishments etc, there isn’t one strategy that you can apply to all. Each “bucket” requires its very own strategy. So- over time I will share examples for each bucket, starting with Tier 1 below.

So let’s start with Tier 1 which we have applied to internal "big buys” at the company. Something we put hundreds of thousands of dollars behind in the PO aka the production order. We broke out our content buckets into 4 pillars - Campaign,